Nov 26, 2019
In this episode, I talk to marketing coach, author, and
podcaster, Charlotte Smith of 3CowMarketing.com. We covered lots of
marketing topics from building your brand, to reaching the right
person with your message, to using social media effectively.
You'll also hear:
- How Charlotte started farming because of her children's health
issues
- How she became profitable within one year
- Why she prioritized hiring within the first few months
- How Joel Salatin is one of her mentors due to how he farms and
handles the public as a direct marketer
- Why focusing on one signature product is the way to go
- When you find out how you're helping people and what problem
you're solving for them, people can't help but share that
- Why identifying your Ideal Customer Avatar is essential to dial
in your marketing
- The biggest mistake they made and what she sees beginning farmers
make, is scaling and expanding too fast
About the Guest:
Charlotte Smith founded 3CowMarketing.com and the accompanying
podcast, The Profitable Mindset, helping farmers in the U.S.,
Canada and around the world, learn the most current online
marketing techniques to grow a successful business.
She teaches her marketing course twice per year and published a
book by the same name, “Farm Marketing from the Heart,” an intro to
the concepts and techniques she teaches. She’s known as a coach and
mentor that helps farmers get results.
Charlotte also owns a seasonal pastured poultry farm located in St.
Paul, Oregon, producing a little raw milk, eggs, and poultry.
Due to her dedication to improving the soil, animals and the people
who eat their products, in 2016 Charlotte was named one of the Top
25 Most Influential Women in the World in Food and Agriculture by
the non-profit, Food Tank.
Charlotte and her husband, Marc Rott, live on the farm in St. Paul,
Oregon – she’s the mother of 3 kids – two adults and just one left
at home.
You can visit Charlotte at 3CowMarketing.com or inside “The
Profitable Mindset” Facebook Group and meet her on Instagram
@CharlotteSmith3Cow